Personal Social Media Brand Development
→
Summary
Built and managed a personal social media brand as a learning and practice initiative to test strategies and content performance.
About
Data-driven Social Media Manager with a focus on crafting and executing strategies that enhance brand visibility and audience engagement. I specialize in translating creative concepts into measurable digital growth by leveraging a strong analytical approach to content performance. Experienced in managing and optimizing brand presence across Instagram, TikTok, Facebook, and WhatsApp, I am dedicated to delivering consistent results through meticulous planning and trend analysis.
Work
Freelance / Practice Projects
|Social Media Manager
Nigeria
→
Summary
Managed and optimized social media content for personal brands and practice clients, driving enhanced online presence and audience engagement.
Highlights
Developed and executed comprehensive social media content plans across Instagram, TikTok, and WhatsApp, resulting in consistent brand messaging and audience growth.
Designed and produced a diverse range of branded visual content, including posts, carousels, and reels, utilizing Canva to enhance aesthetic appeal and brand consistency.
Crafted engaging and conversion-focused captions with clear calls-to-action, contributing to improved user interaction rates.
Conducted in-depth trend research and adapted insights to create relevant and timely brand content, increasing content virality and audience relevance.
Significantly improved audience engagement metrics through strategic content scheduling, consistent posting, and proactive community interaction.
Created weekly and monthly content calendars, streamlining content creation and ensuring a consistent flow of high-quality, platform-specific material.
Education
Professional Online Training
Nigeria
→
Professional Training
Social Media Marketing & Management
Courses
Social media strategy and growth fundamentals
Platform-specific content creation
Branding and audience targeting
Content scheduling and performance tracking
Languages
English
Skills
Social Media Management
Content Strategy, Content Planning, Content Calendar Creation, Community Management, Brand Communication, Audience Engagement, Trend Research, Basic Analytics & Insights.
Content Creation
Canva Graphic Design, Short-Form Video Editing (CapCut), Caption Writing, Hashtag Strategy, Storytelling, Educational Content Development.
Platforms & Tools
Canva, CapCut, Instagram, TikTok, Facebook, WhatsApp Business, Google Docs, Google Drive.
Transferable Skills
Analytical Thinking, Attention to Detail, Professionalism, Creativity, Communication Skills, Adaptability, Organizational Skills, Problem-Solving.
Projects
Sample Content Calendars & Brand Designs for Small Businesses
→
Summary
Created comprehensive content calendars and brand design concepts for hypothetical small businesses to demonstrate strategic planning and creative execution capabilities.
Storytelling & Educational Content for Short-Form Video Platforms
→
Summary
Focused on developing engaging storytelling and educational content specifically optimized for short-form video platforms like TikTok and Instagram Reels.